How We Market Property
Our marketing is eye-catching and stylish. It has become well recognised in the local market and is synonomous with high quality property.
Each of our marketing campaigns is individually tailored to the property and budget available and utilises a diverse range of tools to ensure that our properties are noticed:
Professional Photographs & Floorplans
Photographs are one of the most important aspects of a marketing campaign. Not only are they used in numerous different places (the web, sales particulars, press, ASPC etc), it is also the photographs that are likely to make prospective purchasers view a property. It is therefore essential that they are of the highest standard.
We use professional photographers to take photographs of our properties to ensure that they are presented perfectly - with the correct light and features highlighted.
At the time of preparing draft particulars as part of our estate agency service we will also create detailed floorplans for use on our particulars and website. Our floorplans show the room layouts and provide dimensions which we understand are invaluable to purchasers.
See example of our Floorplans
Sales Particulars
We are meticulous about the quality of our Sales Particulars. They are individually designed for each property with high quality photography and floorplans. We offer a wide choice of design and finish.
An electronic version of our sales particulars is also available with each property listed on our website.
See examples of our Sales Particulars
Internet
Visitors to our market leading website aberdeenprimeproperty.com are provided with extensive information on each of our properties including detailed floorplans, unlimited professional photographs, location maps and electronic particulars. We have also added a Street View option to our website which allows users to get a feel for the street before they even visit the property.
Buyers appreciate the level of information we provide - that's why they keep returning to our site.
We have a large database of prospective purchasers who automatically receive emailed details of new properties that match their requirements.
See an example of a Primeproperty Alert
ASPC
We are members of the Aberdeen Solicitors Property Centre "ASPC" which means that all of our properties are displayed on the aspc.co.uk which receives over <insert monthly visits> visits per month.
Our properties are also displayed in the ASPC showroom on Chapel Street and in the fortnightly printer Property Register.
See example of ASPC Property Register
Via aspc.co.uk we can ensure that your property will receive international exposure. In 2009 alone there were in excess of <insert visitis> visits to aspc.co.uk.
Newspaper Advertising
We have a strong presence in the property sections of The Press & Journal, Evening Express, The Scotsman and Scotland on Sunday with advertisements appearing on premium pages.
See example of our Press Advertisements
Furthermore, we have excellent relationships with key journalists which enables us to provide clients with further exposure in the press.
See examples of Press Editorial
For Sale Boards
Our eye catching For Sale Boards are well recognised in the Aberdeen area for being associated with high quality properties.
We bespoke every board with a brief description of the property.
All of our boards provide a number and code for Intelligent Mobile - a free service which allows users to receive detailed information about a property direct to their mobile telephone.
See example of a For Sale Board
Digital Displays
All the properties we are marketing appear in the windows of our office and on Digital Dispays on a large flat screen monitor in our windows and a further internal screen.